Portfolio Categories: Social Media Marketing
Cookie Boomster
Cookie Boomster was devised to increase sales of Pillsbury Cookies at Boomers locations.
Zangalewa: UWI Fete 2012
The online campaign for UWI Fete’s 22nd installment comprised of a fan-gated custom tab on Facebook, Email Campaigns & Online Advertising.
Sweetest Christmas Lime
To engage Boomers fans during the holiday season and to introduce a new product, Boomers Platters, the Sweetest Christmas Lime contest was launched.
Veggie Pop
A Facebook Game for Boomers Facebook Fans. The Bejeweled-like game rewarded the top players in this month-long competition.
Spin a Slice
Spin a Slice was developed to engage fans on Mario’s Pizza’s Facebook Fanpage. The game was an opportunity to reward die-hard fans with giveaways and prizes.
Cutest Kid Contest
Marios’s Cutest Kid Contest built to promote Mario’s Pizza’s Party Playhouse packages. The winner is determined by votes and receives a free party, plus becoming the face of Mario’s Party […]
Taste & Tweet
Mario’s Pizza launched Mozzarella-topped Pizzas in June, 2011, a radical departure from 30-odd years of Cheddar-topped pizzas. Fans were invited to tweet their thoughts at a tasting event for the […]
Father Knows Best
Mario’s Pizza ‘Father Knows Best’ Father’s Day Contest – a UEFA Trivia Challenge
Father’s Day Roast
Boomers 2011 Father’s Day contest, write a limerick to roast or toast your Dad.
Best Mom in the World
Mario’s Mother’s Day Contest for 2010. Launched only a week before Mother’s Day, the contest did not gain as many entries as it could have otherwise.
Bollywood: UWI Fete 2011
Online Marketing Campaign for UWI Fete 2011 – Bollywood. The campaign included Facebook marketing efforts combining Facebook promotions and extensive custom tabs. Google and Facebook ads, Email Marketing. Other viral […]