Ever wondered what were the best Facebook Fan Pages devoted to Trinbagonians and Trini brands? If so, without further FAN-fare, Pepper-e presents the Top 10 T & T Facebook Fan Pages for 2010:
10. I love Bake and Shark
Fans: 28,106
Interactions: 481
Page Worth: $27,361
Features: Facebook Ads; Reviews
Sister fanpages include I love Doubles and I love Roti. This Fanpage gained traction by running Facebook Ads when the pages were first launched.This trinity of ‘I love…’ pages are affiliated with Caribbean Job Net.
What a way to get attention – making Fanpages NOT directly related to your primary purpose!
9. Fun Station
Fans: 11,696
Interactions: 365
Page Worth: $51,672
Features:Fun, lighthearted updates
Southerners will be familiar with this Big Yellow Building next to KFC, Gulf View. Fun Station obviously has loads of fun with their status updates which are themed according to the day of the week. There’s the Monday Groaner joke, Weird Wednesday observation and Mindless Friday question.
8. CNC3 Television
Fans: 5,584
Interactions: 7,194
Page Worth:$56,203
Features: Multiple daily status updates; Custom Tabs
This brand’s social media presences includes Facebook, Twitter and YouTube. Expect almost hourly updates as CNC3 brings breaking news. You don’t watch local TV programming? CNC3 will clue you in.
Heck, you can even sign up to have CNC3 text news stories to your mobile phone.
The great thing about CNC3’s Facebook Fans is that they don’t merely respond to CNC3’s breaking news updates – they break the news themselves with photos and video links to incidents unfolding around the country.
7. Wendy Fitzwilliam
Fans: 30,523
Interactions: 1,749
Page Worth: $134,326
Features: Like Box on Website; Regular status updates; Photo & Video content; Contests
An easy way to capture a large Facebook fan base is to be breathtakingly beautiful, stunningly timeless, well-traveled and much-photographed.Miss Universe 1998 takes her personal branding seriously with a website, Facebook, Twitter and YouTube profiles.
A Facebook Like Box is prominently displayed on the homepage of her website redirecting her many fans from around the world to her Facebook fan page.
Wendy clues fans in on her doings with her status updates, promoting her various projects with photos and videos.
In late 2009, Wendy held a ‘Letters to Wendy’ Facebook contest to promote her book ‘Letters to Ailan.’ Fans won a chance to attend the book’s launch by submitting a video stating why they want to meet her.
6. Boom Champions TT
Fans: 24,253
Interactions: 1,642
Page Worth: $234,997
Features: Like Box on Website; Giveaways; Viral content
IF YOU CAN IGNORE THE BROKEN CAPS LOCK KEY ON THE KEYBOARD THAT THE BOOM CHAMPIONS ADMIN USES, YOU’LL HAVE TONS OF FUN DEBATING HOT TRACKS ON THE FACEBOOK HIT LIST, CLOCKING DOWNLOADS AND HITTING EVERY BOOM EVENT!!!Boom uses the Discussions app to encourage fan interaction in voting for the Hit of the Day. (Hey, Boom, y’all know you can also use the Polls app for this, right?)
Boom makes full use of the Events app to promote upcoming parties and gigs, the Photos app contains over 93 photo albums and occasionally Boom posts links to download a hot mix. FOR FREE!
5. Kes the Band
Fans: 24,644
Interactions: 1,536
Page Worth: $219,909
Features: My Band app; Multiple daily updates; Photo & Video content
With profiles on MySpace, Twitter and on Facebook, Kes the Band’s fan page is app happy.
New fans are greeted with the versatile My Band app as a tab.The My Band app allows fans to sample Kes music, view photos and video and keep up to date with Kes appearances with a performance schedule.
Kes shares video with Facebook’s built-in video app AND on YouTube, using the YouTube Box app.
Currently, Kes is in hype mode, promoting a new track ‘Loving You.’ Updates are currently 3-5 times daily as momentum builds.
4. My Mario’s
Fans: 45,825
Interactions: 2,127
PageWorth: $355,086
Features: Custom Tabs, Contests
Back in the day one status update ‘Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza, Pizza‘ garnered 68 likes and 31 comments.
Using its status updates, MyMarios would promote its (stroke of genius) National Pizza Day more than a month in advance. Check the photo albums to see what a hit it was.
At the end of 2009, Mario’s devoted almost 3 months to promoting its $5,000 video contest. Fans were to submit a video saying why they liked Marios pizza. The video with the most was adjudged the winner.
The great thing about successful user-generated contests like these is that the entrant must promote their own submission to get the most likes and win the contest.
3. Rachel Price
Fans: 41,409
Interactions: 15,726
Page Worth: $284,279
Features: Multiple daily updates; Viral-friendly Photo & Video content
Expect rants, social commentary and hilarious observations on a daily basis from Rachel Price who went supernova on Facebook with her Beyonce concert rant in early 2010.
Rachel’s fans tend to respond to her status updates as it appears in their own news stream rather than commenting on Rachel’s Fan page wall. Her fans prefer to show their support instead, by posting photos of themselves with Rachel to the Fan page.
Rachel isn’t afraid to share her fans – a few personal photos mingle with promotional items, photos spreads, event photos and behind the scenes exclusives in her extensive photo collection.
Rachel was gamely committed to a Facebook-based Video Blog (Vlog) containing even more pithy remarks, helping to account for her more than 50 videos and 4,529 video comments.
2. Kamla Persad Bissessar
Fans: 52,989
Interactions: 23,795
Page Worth: $252,953
Features: Daily Updates; Email Gathering App
Mrs. Persad Bissessar’s team decided not to build a traditional website. We credit that decision to the Obama campaign strategists the party employed. A website is good for information dissemination, but for a living, breathing community turn to Facebook.
In all likelihood, the online strategy team probably realised that about 75% of the country’s internet users have Facebook accounts and they weren’t in much danger of excluding anyone.
The Fan page is updated daily with empowering messages that burst with national pride.
1. Digicel TT
Fans: 54,014
Interactions: 33,295
PageWorth: $405,680
Features: Multiple daily updates; Contests; Giveaways, Custom Tabs; Suggest This App
What do Airline Tickets, Blackberry phones, Credit Cards and Phone Credit have in common?You can win them all on Digicel’s Facebook Fan page!
Digicel first began to draw online interest with their Fast Fingers phone credit giveaways. You simply had to be the first to enter the phone card number, given away by status update, to win phone credit. These contests meant that fans had to be glued to their screens to win.
Overall, the Digicel Facebook presence is like that of the popular class slacker. Updates are very conversational ranging from the best place to buy doubles to ‘who say beach?’
Digicel, followed up with a music video contest, winners were the most voted upon and a Suggest This contest. The Suggest This contest created brand ambassadors – the person who got the most friends to ‘like’ the Digicel fanpage won 2 airline tickets. How’s that for motivation?
There’s a common thread here – many of these Facebook fanpages are national brands – these brands didn’t have to work hard to find an audience. As to keeping fans engaged, most status updates are light in tone – jokes, trivia & puzzles, lots of questions and current events chit-chat. Contests are very simple, winning involves getting the most peers involved – most friends or most votes.
Sleeping Giants
There are even more examples of T&T brands with a built in following, who have a Facebook presence, but are yet to capitalise on its networking power. Machel, KFC TT and the Asylum Family are dormant Facebook megastars, each boasting a fan base of over 30,000 without even half trying. Imagine if they did try.
A.W.O.L.
And what of those brands that are completely missing on Facebook – the Harts, the Tribes, the Legends, the Desperadoes, the All Stars and the Renegades? Carnival is an inherently social activity. I’m looking out next year for a Tribe Fan page of about 30,000 fans – featuring 5,000 photos in which 3,000 people are tagged 900 compromising positions.
Vive la Facebook!
Data based on fan status as of 9:00AM Wednesday 7th July. Interactions and Page Worth pulled from a 30-day average at Vitrue’s Social Page Evaluator. Fan pages were ranked based on a combination of empirical data (number of fans, interactions and page worth) and extent of Facebook usage (use of Apps, viral content and contests/giveaways).