Let’s play Ad vs. Ad. You get to choose which ad does it better in 6 head-to-head rounds. Your criteria for deciding – all the stuff designers aim to achieve – proximity, visual hierarchy, a/symmetry, repetition, unity, contrast, dynamics & emphasis. Are you ready? Set, Go!
Round 1: Berger Paints vs. Sissons Paints
Two well done ads. Both reference their product – either through dripping paint or using a colour spectrum. Sissons loses some marks for running the same ad last year. Full Disclosure: Brand Engineer, Bjorn Stodart, at Pepper Advertising designed Berger’s Ad.
Berger: 26 Sissons: 8
Round 2: Petrotrin vs. National Petroleum
These ads are remarkably similar – both featuring palms cupped in prayer, both featuring a crescent moon & star in the upper right corners, both have mosques and both feature a diagonal curve across the bottom.
Petrotrin: 8 NP: 23
Round 3: National Insurance Board vs. Sagicor Insurance
Got to hand it to Sagicor – absolutely faithful to their brand strategy of featuring children. In the NIB ad, the white cutout space looks like a cup (cool!) holding two people (strange!).
NIB: 2 Sagicor: 31
Round 4: Crix vs. Maggi
Onion domes, lemon crescents, anise stars bursting out of warm rich colours. By contrast, in the Crix’s quieter ad the warmth comes from a genuine Eid greeting.
Crix: 12 Maggi: 21
Round 5: RBTT vs. Republic Bank
The joyous, festive aspect of the Eid celebrations represented with gifting ribbon against the reverent, solemn aspect of prayer. Hey, that guy looks familar! Did he jump from the NP ad in to this one?
RBTT: 29 Republic: 3
Round 6: Kerrygold vs. Dairy Dairy
One ad walks the bold, clear and simple path. The other ad takes the scenic, complex route.
Kerrygold: 28 Dairy Dairy: 3
