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Out of 5 of the most-viewed GIFs of 2019, 4 of them were based on the reactions from Black people, according to GIPHY.

What if I told you there was a way to offer your product to a consumer just as they realised they needed it?

Of course, the #1 guideline to successful marketing is to have a great product.

With some proper Reputation and Crisis Management techniques, former mayor Mr. Raymond Tim Kee might have still been ‘His Worship, The Mayor of Port of Spain.’

Instagram. Pinterest. Periscope. What do these emergent social networks all have in common?

As the election race heats up, let's dissect the strategy and tactics used in the People's Partnership re-election campaign.

One of the criticisms leveled at Fay-Ann Lyons' Raze video is that the video doesn't match the song.

Dominitz had studied the winners of Cannes Lions, an international advertising festival, for years and had identified some patterns in the approaches taken by these award-winning ad agencies.

Don’t treat online ads like press ads.

If you can discover where your market's attention is, you can in turn, gain attention for your products.

In all likelihood, your ads are hemorrhaging money. Why?

We investigated Hillary Clinton's new website to gain insights into her online techniques.

This is the equivalent of dumping your children on the babysitter’s doorstep, but neglecting to ring the doorbell.

A tornado hit Cunupia, friends caught in the twister recorded a video to document their experience.

Humour can be a great way to tap into emotion and remain memorable. The use of animals, pets or children tend to big hits in Super Bowl ads.

Anya would go on to become the IT girl about town with her highly-evolved fashion sense and high-profile appearances.

The new timeline allows to you scroll through your entire (Facebook) history.

bMobile hits Digicel with a round-house kick to the lower abdominals in its new Street Fighter arcade game-inspired video ad.